Latest news from Aubrey Allen
Aubrey Allen is Simply the Best!
Our shop in Warwick Street, Leamington Spa has been crowned the UK’s top Butcher’s Shop of the Year 2012!
We successfully defended our title as the region’s favourite butcher in the Midlands and East of England and then went on to beat off stiff competition to claim the prestigious national award, organised by Meat Trades Journal.
The shop received overwhelming recognition for its outstanding quality and service at the awards, which celebrate the best butchers’ shops around the country. This adds a further claim to fame for the Company, which also retails online and supplies some of the UK’s top chefs, including Raymond Blanc and Alain Roux, from its Coventry-based headquarters.
Our delighted Managing Director, Russell Allen said: “We are all just so thrilled to win what is the most coveted award in our industry, I think it’s the greatest accolade you can have. It’s really nice to be recognised by your peers, which is what this award is all about. We have always strived for quality since being established by my Grandfather in 1933 and this ultimate tribute is testimony to all the hard work over nearly 80 years and our continued loyal customer support from around the UK. This award will give people more confidence to buy from Aubrey Allen as they will now officially be buying from the best.”
According to Meat Trades Journal, we wowed the judges with our overall value for money offer, while they were also impressed with our thriving lunchtime, hot food service and special ‘Dinner Party Packs’ that provide a three-course meal at home.
The judges described us as a “fully mature business that shouts top restaurant-standard quality, but maintains good value” and commended the enthusiasm and sheer determination of the staff. As well as completing a “stunning” refit and increasing sales by 12% over the last 12 months, the business has recently embarked on a Customer Butchery School that teaches various craft and cookery skills.
Meat Trades Journal Editor Ed Bedington said: “The Butcher's Shop of the Year Awards are renowned as the premier awards for the UK butchery sector, recognising excellence in craft butchery. By winning the overall top award, Aubrey Allen enters an exclusive group that represents the crème de la crème of British butchery.”