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Aubrey Allen prove they are THE Master Butchers! - 24th March 2010

Aubrey Allen receive yet another endorsement that their butchers really are a cut above the rest.

Our very own Master Butchers, Martin Crombie and Malcolm Everitt have won the Q Guild’s Best Meat Display, a biennial competition created for Britain's independent butchers, which took place during Foodex and BIE 2010 at Birmingham’s NEC yesterday (23 March 2010).

Daren Rose-Neale, show manager for Foodex 2010 commented, "Our continued strong links with the meat industry are underlined by this new competition. Q Guild represents the best independent butchers in Britain and Foodex is all about quality and innovation, so this is an ideal platform for the contest."

The competition involved 8 teams of two people (drawn from the Guild’s regions) with each team tasked to showcase the craft skills and products of Q Guild butchers by creating “a stunning meat display” on identical refrigerated counters. All preparations had to be carried out on the day and the competitors were judged on appearance, skills and methods used, presentation, imagination and commercial appeal, as well as wastage.

Peter Allen, Managing Director of Aubrey Allen, the chefs butcher said, “All of our butchers work tirelessly behind the scenes to develop and innovate, not only to enhance our reputation as one of the UK’s finest suppliers of meat, but also the reputation of the fine industry in which we work. To have two of our Master Butchers recognised so publicly for their skill and artistry is a wonderful testament to their commitment and hard work and we are tremendously proud of both Martin and Malcolm.”

Photographs of the competiton entries are available here (courtesy of Charles Clewlow).