Warwickshire based family business Aubrey Allen have been crowned National Catering Butcher 2020.

Aubrey Allen, who earlier this year won Chef’s favourite Butcher have succeeded again. This time in an industry led event – Meat Management Industry Awards .

The awards, which took place virtually on Tuesday night, recognise the best in the business. Aubrey Allen were delighted to scoop the top award.

Russell Allen , Managing Director said “After the year we have all had, we are so pleased to be acknowledged by our peers as a leader in our industry. Our staff have had to continue to work through lockdown. Managing stocks for us and as many more have now returned, have been giving their all to get the business back up and running so its fantastic news to be able to share with them”.

To read more about the awards click here




Aubrey Allen Training Academy is distinctly a cut above the rest


Aubrey Allen family business in Coventry, have put four of their senior butchers through the Level 3 Apprenticeship Programme for advanced butchery, with them all achieving distinction in practical butchery.

Aubrey Allen, who started in Coventry in 1933, have invested heavily in training over the last 5 years and that investment has paid off. They have a thriving Apprenticeship Programme in all areas of the business from finance, to sales and purchasing and of course butchery. However, this time it is the most experienced butchers they have focused on giving them an opportunity to put a top qualification to their skill and experience.

Working together with Crosby Management Training the Advanced butchers spent 2 years studying the science behind their craft and husbandry of the animal.

Lucianne Allen, Sales and Marketing Director and former Chair of the Trailblazers Apprenticeships for the industry said “It is great that they wanted to do this. It is too easy to say I am at the top of my game and stop learning. We are so proud of their attitude and achievement.

National catering butchers, Aubrey Allen are celebrating once again!

Aubrey Allen Butchers, established in Coventry in 1933 is no stranger to recognition for their business success and on Friday 15th November at the Royal Garden Hotel London, Lucianne Allen, Aubrey’s grand-daughter, scooped two Women in Meat Industry Awards!

Lucianne, a former barrister, was nominated by an undisclosed source in the Training and Education category to reflect her commitment to education within the industry and work over the years to standardise the butchery apprenticeship.

Lucianne was shortlisted in the Training and Education category and at the prestigious awards evening it was announced that she had won the category after voting took place in the summer.  The evening culminated with the announcement that Lucianne was named Meat Businesswomen of the Year 2019 beating off competition from all other category winners on the night.

It is the second year in a row that Lucianne has won an award at the Women in Meat Awards but the first time that she has won the title of Meat Businesswomen of the Year.

On receiving the award Lucianne said “ I am lucky to have such an amazing team supporting me – many of whom are women – which allows me to concentrate on driving the business forward and making sure we are sustainable in terms of skill and brand for the next 85 years “

Read more from Meat Management here

Aubrey Allen scoop Coventry Business Excellence Awards

 Award winning family Butcher, Aubrey Allen, scooped two awards at the Coventry Business Excellence Awards 2019. The awards, held at the Ricoh Arena in Coventry on the 19th September represented the most inspiring businesses in the region.

Aubrey Allen were finalists in three categories; they won Family Business of the Year for the 2nd year running as well as best Sales and Marketing team. Finally they were a finalist in the Excellence in Industry award. Aubrey Allen fought off 300 applicants to be placed amongst the finalists and winners.

Before each category announcement, a short video was played of each business and Lucianne Allen, Sales and Marketing Director, had this to say;

“The judges visited our premises, had a tour and we were interviewed and so of course we are delighted that our teams have been recognised. I have to say, to see whole carcases and butchery on the big screens around the room, 3 times through the evening in front of over 300 people felt like a little triumph for our industry which receives such unjustified criticism currently and we are happy to put butchery in the right light, where it deserves to be!

Lucianne Allen nominated in Women In Meat Industry Awards 2019

We are delighted that Lucianne Allen has been recognised within the industry and has been nominated (by an anonymous source) in the Women in Meat Awards 2019 in the new category of Training and Education.

The award is voted for by her industry colleagues, customers, and chefs with Lucianne one of four shortlisted for the award.

To support Lucianne, cast your vote here before Thursday 1st August

Since leaving the legal bar and joining the family business 10 years ago, Lucianne has created a culture of constant improvement and sharing of knowledge not only within her team at Aubrey Allen but also to all who come through Aubrey’s Academy. Lucianne loves finding untapped talent and helping people to reach their full potential.

‘Education is not the filling of the pail but the lighting of the torch!’

It all started with an invitation for Lucianne to join the Trailblazers apprenticeship team to look at changing the face of training for the industry. Very quickly Lucianne became the chair of the committee. “The learning curve was immense, the passion around the table higher still.” Impressed with the commitment to improving this great industry it led Lucianne to forge an accelerated creation of Aubrey Allen’s Academy (a long time in the talking) and to significantly increase their own apprentice intake in all departments.

“Education needs to start with your own team. With the help of a number of training companies such as Crosby Management Training, we have created a culture of mentoring and coaching within our own teams. We believe in giving responsibility to our teams and nurturing their confidence and talent to lead the next generation. Nowhere is this more evident than in the newly formed supervisor team that lead our production unit.” Lucianne Allen

It has been two years since Aubrey’s Academy opened, where it is home to all of Aubrey Allen’s on site education days including their butchery school, chef days, meat science masterclass (in conjunction with AHDB) and Academy of Cheese. It has welcomed over 500 people through the door including school children, apprentices from colleges and hotels, and apprentice butchers who take their EPA at the registered assessment centre.

The passion for education runs through all Lucianne does. Leading by example and always looking for ways to learn and improve.

“Education needs to start from the top – when the team see that we want to improve every day and how passionate we are about sharing knowledge and how we strive to learn more and attend seminars and business days to bring learning back into the business, it pumps energy throughout the whole place! What’s next? Looking at CPD for our great industry and online video learning for butchery. Making our trade a profession will only help to make us better and improve our industry in the eyes of consumers.”

The two highlights of last year for Lucianne are;

1) The Big Apprenticeship day that ties in with National Apprenticeship Week. Planning is underway for the 3rd year with the day inspired by intern turned marketing assistant Rachel to try to bring the whole wider industry together, to truly think about farm to fork. Invited apprentice butchers, farmers and chefs come together for a day to get them thinking about how they can make the industry more attractive to young people and how to work together for less waste and ultimately an improved eating quality.

2) Secondly, the Teach First Day – a wonderful day where local school children came and learnt about the world of work. The younger team members at Aubrey Allen were challenged with working together to facilitate the day to help improve their presentation and teaching skills. There was great feedback and they look forward to continuing with this working partnership with Teach First.

Vote for Lucianne in the Women in Meat Industry awards – Training and Education 




Lucianne Allen at Aubrey Allen's Big Apprenticeship Day

Butchers continue to help shape a sustainable future for the industry!  

For the second time, Aubrey Allen has held their unique event at their Academy to bring apprentices from the farming, butchery and catering community together in a fitting end to National Apprentice Week 2019.

Aubrey Allen, award winning National Butcher based in Coventry worked with colleges and restaurants to create a unique Apprenticeship day. The idea was to give the apprentices an opportunity to shape their own future by facilitating a day of introductions and shared vision.

There were short talks from inspirational award winning Farmer, James Evans, European Champion Butcher, Michael Perkins alongside Aubrey Allen Managing Director Russell Allen and Chef, Andreas Antona, to set the tone for the day, which was all about working together to make the future of British food more secure and better than ever.

Lucianne Allen, Sales and Marketing Director at Aubrey Allen, said

“The day was about the apprentices, them working together, understanding the food chain from the farmer to the chef. If we want a sustainable farming future in this country and people passionate about growing great food for the plate it starts here.

The day revolved around group discussions focusing on what factors each sector considered when rearing or purchasing meat and what benefits there would be to join those thoughts up to create one vision of a more sustainable future. They all took part in a chicken butchery demonstration, a beef tasting session and finished with a dragons den style presentation from the students.

Zac Whittle, Galvin Restaurants  

It was very interactive and insightful. The apprentices really enjoyed it and left with lots of knowledge. It definitely got them thinking about where and how the food comes into the kitchen as well as what they see at the supermarket. The speakers were great! Sign us up for next time.

Bryan Anderson, Stratford College

A massive thank you, the event was superbly well organised and the content was timed perfectly to keep the students interest. We would love to be involved again next year.

Aubrey Allen wins Chefs Choice Award

Aubrey Allen butchers in Warwickshire are celebrating as they have won the Chef’s favourite Butcher for the 8th time.

The Restaurant Magazine which represents news stories for food service, runs a competition annually where chefs can vote for their favourite products, suppliers, and brands in the hospitality sector. Thousands of chefs voted for the awards and Aubrey Allen was voted Best Meat Supplier.

Managing Director Russell Allen said “ We are thrilled to have been named as the chef’s favourite supplier once again. We are so lucky to have such a dedicated team who understand our values”.

Award winning butchers, Aubrey Allen are celebrating again as their founder’s granddaughter has scooped a National Industry Award.

Lucianne Allen, a former criminal Barrister, has worked in the family business for 10 years and on Friday received Meat Businesswoman of the Year – Wholesaling at the first Women in Meat Industry Awards.

The awards held by Meat Management at the Royal Kensington Garden Hotel on the 16th November relied on votes from people within the industry after Lucianne was shortlisted for the awards and went on to receive most votes.

Speaking about the success Lucianne said ” to be recognised as a business woman means the world to me; having changed careers 10 years ago and having no formal qualifications in business I am delighted with the result. I invest a great deal of time in studying business books and videos to help build great teams which I am lucky enough to have . My all female marketing team entered me without my knowledge which was a bit sneaky but they are vindicated now I suppose! I hope it will inspire other woman to go into the meat industry and use their talents to improve the industry and also create a great lifestyle for themselves.”



Butchers named best family business 2018

Award winning family butchers, Aubrey Allen, have won Family Business of the Year award at the Coventry Telegraph Business Awards .

The awards held on Tuesday night, were hosted at the Ricoh arena, Coventry with over 600 people and Aubrey Allen, who started in Coventry in 1933 were awarded the prestigious award, flying the flag once again for Butchery in the business world.

The awards were judged on who from the family business were active in the company, how did they continue to develop their learning and how did they help their teams.

Lucianne Allen, sales and marketing director, who collected the award with Simon Smith, client services director said “ a family business isn’t made just by having family members; it’s the values, the atmosphere and the talent you nurture that really makes it feel like a family. In our awards nomination a video of Ray from our sales team who has been with us for over 27 years was included and Simon Smith who went from Saturday boy 30 years ago to Director. It’s making the whole team feel like a family which encourages staff to stay and allows us to drive the business forward.“

Lucianne Allen nominated in Women In Meat Industry Awards 2018

Granddaughter of the company founder Aubrey, has been nominated in this year’s Inaugural Women in Meat Industry Awards which take place in London on 16th November 2018.

Lucianne, Sales and Marketing Director has been nominated in one of six categories, Meat Businesswoman Award – Wholesaling by her colleagues.

The award is voted for by her industry colleagues, customers, and chefs with Lucianne one of four shortlisted for the award.

To support Lucianne, cast your vote here before Tuesday 31st July

Lucianne was brought up in the industry through her father’s butcher shops. She trained as a barrister and enjoyed 10 successful years at the criminal bar before re-joining the family business in 2008. As Sales and Marketing Director, Lucianne is fully immersed in the day to day running of the business which has over 170 staff. Declining to have her own office when the wholesale premises were recently expanded, Lucianne sits herself within the heart of the sales team where she leads by example, talking and meeting with customers and building great partnerships with chefs and establishments. She is constantly seeking to review and improve the business, and never rest on your laurels is something that she emits through the Aubrey Allen team.

This year, Lucianne has given one-to-one coaching to the sales team each week, which not only develops their skills but feeds through her drive for success that Lucianne is so passionate about. She leads from the front and involves everyone to maximise the potential of the business. She works closely with Russell, her brother and managing director providing a supporting role not only with the wholesale business, but the award winning retail shop Aubrey Allen Butchers and Deli, and Oscar’s French Steakhouse & Bistro.

In the last 18 months, Lucianne has established a marketing team across the business who support her with her vision of building on the relationships that Aubrey Allen have with their partners. As the business grows, Lucianne maintains the family ethos and company values that the team work with every day.

Passionate about education, Lucianne led the butchery industry as chair of the Trailblazers apprenticeship group which received ministerial approval in 2014 for butchery apprenticeships. Following on from that success, Lucianne helped to set up Aubrey’s Academy, a standalone butchery academy which Aubrey Allen use to educate within their own business as well as clients businesses. This year saw the first Big Apprenticeship Day which was held during National Apprenticeship Week. Apprentices from farming and catering were invited to join our butchery apprentices for an inspirational day led by Lucianne at Aubrey’s Academy in a bid to bridge the gap within these industries. She is now building on these links with local colleges who are eager to be a part of what Lucianne is achieving with education.

Lucianne regularly presents awards, most recently The National Restaurant Awards (Sustainable Restaurant of the Year) and was a keynote speaker at Meatup in 2017, providing a seminar on Butchery Apprenticeships , which was widely regarded as outstanding. She was invited to judge at the Publican Awards, as well as other national events as a speaker.

She has been instrumental in Aubrey Allen being awarded Best Catering Butcher twice this year as well as Best Restaurant for Oscar’s.

Her enthusiasm and drive is infectious, and one that keeps the business continually moving forward.